Consulting and Freelance projects
Pinterest
Product and product marketing strategy for new Travel feature: Itineraries for Pinners
SOCIAL MEDIA STRATEGY: USER ACQUISITION via INSTAGRAM, FACEBOOK, PINTEREST
digital strategy for user growth: adobe spark
qualitative and quantitative data driven global market entry project for B2B2C
international education technology company
Full time roles
Amazon
Senior Product Manager MBA Intern: Beauty
Created plan for an ai-powered, scalable Cruelty-Free and Clean Beauty shopping experience based on search, customer and competitive insights. $850M business growth opportunity.
● partnered with engineering and data science to devise an ai-powered solution to identify and curate products in catalog at scale. built infrastructure and models to train search funnel.
● utilized competitive intelligence and customer research to design wireframes for a market leading customer shopping experience.
● utilized competitive intelligence and customer research to design wireframes for a market leading customer shopping experience.
Glow.fm, a Pioneer Square Labs Venture
product marketing strategy for early-stage podcast monetization B2C software startup for the creator economy.
Google, shopping
Business development, promotional event lead and retail industry sme on Growth team for Google’s two-sided marketplace.
special projects:
apparel market entrance pitch deck
addressed the question: how does google effectively compete and capture market share in the $1.8t global apparel market? how do we get there?
● Competitive and market Analysis, insights and benchmarking
● product recommmendations based on industry leaders and future trends to solve for industry pain points and provide an immersive, personalized, and content rich browsing and checkout experience
● feature prioritization and launch roadmap
● collaborated with product managers and engineers to determine feasibility and timeline of all recs
● feature prioritization and launch roadmap
● presented to ads business vp. recommendations adopted for q4 2019
● product recommmendations based on industry leaders and future trends to solve for industry pain points and provide an immersive, personalized, and content rich browsing and checkout experience
● feature prioritization and launch roadmap
● collaborated with product managers and engineers to determine feasibility and timeline of all recs
● feature prioritization and launch roadmap
● presented to ads business vp. recommendations adopted for q4 2019
health & Beauty category management and business development
● Launched category campaign to increase sales and consumer engagement
● conceptualized dedicated curated and personalized landing page and targeted email strategy. collaborated with cross-functional partners to execute landing page and email, app and on-site marketing strategy
● brought on 20 new merchant partners for bi-weekly events, hosted webinars, negotiatied exclusive product
● conceptualized dedicated curated and personalized landing page and targeted email strategy. collaborated with cross-functional partners to execute landing page and email, app and on-site marketing strategy
● brought on 20 new merchant partners for bi-weekly events, hosted webinars, negotiatied exclusive product
Charlotte russe
digital merchandise manager
P&L Owner of $50M ecommerce Plus Size division of fast fashion retailer. Managed team of 4.
Executed go-to-market strategy for product launches and owned digital strategy including:
● Paid and organic search term analytics to inform product strategy
● site merchandising & user experience / user journey testing
● SEo site optimization recommendations: product descriptions, meta-tagging, pdp copy, layout, filtering
● customer focus groups and insights
● site merchandising & user experience / user journey testing
● SEo site optimization recommendations: product descriptions, meta-tagging, pdp copy, layout, filtering
● customer focus groups and insights
Urban outfitters, inc
digital marketing manager, free people wholesale.com
oversaw wholesale B2B2C commerce platform and channel marketing strategy. manged 3 person team.
● data and analytics based email calendar and content planning
● email marketing conceptualization and a/b testing: pdp, cta
● owner of migration to joor platform
● email marketing conceptualization and a/b testing: pdp, cta
● owner of migration to joor platform
